Founded in the UAE in 2018, GCCO is a homegrown activewear brand born from the heart of the Gulf. As our name proudly shows, we’re rooted in the GCC — inspired by its energy, drive, and community.

Led by fitness-loving founders Kelly, Max, and Mario, GCCO was built on a simple idea: great design and quality shouldn’t be a trade-off. We create activewear that performs as hard as you do — durable, functional, and designed to look good beyond the gym.

Our collection blends comfort and performance across women’s and men’s wear.
From strength sessions to pilates, beach runs to lounge rest days.
Whatever your grind looks like, we’ve got you covered.

More than just clothing, GCCO is a mindset — one built on discipline, confidence, and pride. We’re honoured to support the region’s growing fitness movement and sponsor some of the UAE’s most high-profile events, standing shoulder to shoulder with the athletes, trainers, and everyday warriors who live the grind.

Because when you wear GCCO, you wear more than just a brand.
You wear a reminder to: Grind. Condition. Compete. Overcome.

 

Sustainability & Our Values

At GymClothingCo, performance and responsibility go hand in hand.
We believe the future of fitness starts with conscious choices — from how we move to what we wear. That’s why we’re continuously improving how our products are made, packaged, and delivered.

Our focus is on durability, not disposability. We design pieces that last — high-quality fabrics, timeless cuts, and fits that perform season after season. By creating activewear that endures, we help reduce waste and overproduction.

We’re also taking steps to minimise our environmental impact:

• Using recycled and responsibly sourced fabrics wherever possible.

• We have stopped producing swing tags on our products to reduce waste.
  

• Reducing plastic in packaging and opting for recyclable materials.

• Partnering with ethical manufacturers who share our standards of fair labour and sustainability.

Beyond products, our values are simple — community, confidence, and consistency.
We exist to empower you to move better, feel stronger, and show up every day with pride — for yourself, and for the planet we share.

Our Mission

At GymClothingCo, our mission is to empower movement — every day, for everyone.

Born in Dubai and built for the GCC lifestyle, we create high-performance activewear that blends style, comfort, and endurance. Our goal is simple: to make clothing that helps you perform better, feel stronger, and move with confidence — in the gym, on the street, or wherever your day takes you.

We believe in progress, not perfection. In clothing that lasts, performs, and inspires consistency. And in a community that celebrates strength in all its forms — physical, mental, and personal.